Varsity Investment Group has been a strategic investor in Merchant Centric since its inception. Merchant Centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief-level executives with insights that drive revenue.

With the use of proprietary data and technology, combined with data analytics and intelligence, Merchant Centric offers customized DAaaS (Data Analytics as a Service) and SaaS (Software as a Service) solutions. These solutions identify what strategies and actions will increase revenue, as well as provide an enterprise-class platform to implement and monitor those actions.

Merchant Centric also helps companies increase revenue by providing full-service marketing solutions that strengthen and defend brands at the location level. Services include business listing optimization, competitive intelligence, and online reputation management.